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Flashmob ‘Experiential’

K.Knight [Choreography & Creative Direction]

Kwame was commissioned by Winner.com to put on a flash mob dance performance at the London 'International Gaming Expo'. at London’s Billingsgate. He choreographed & directed over 60 dancers to perform a 10 minute performance without the general public having an idea this was about to take place. The result was shocked and bewildered looks from the general public and other exhibitors. The aim was to draw attention to the Winner.com brand, which was achieved with fun and entertaining marketing.

The clips have copyrights and are being used here by permission for promotional purposes only.